Anyone who follows my blog or listens to my radio show knows I have a deep love for the Skin Clays Baobab Oil Serum. I use it to remove makeup at the end of a long day, nourish my cuticles between manicures, and give my skin an instant boost of moisture when I’m on the go. It’s a product I refuse to do without, and it’s earned a permanent spot in my handbag and on my bathroom shelf.
But the love I have for this product is about more than skincare for me. Let me tell you why.
The baobab tree is known as Africa’s Tree of Life. For centuries, every part of the tree has been used for food, medicine, and shelter. It stands as a reminder that the land has always given generously, and its use is one of many demonstrations of the ways that our ancestors used their intelligence and cultural knowledge to live in harmony with nature.
These days, we’ve come to place a lot of value on the process of creating synthetic products in laboratories, to try and replicate the effects and benefits that nature was already offering. We now realise that in that process, we disregarded the deep indigenous knowledge that understood how to use these gifts.
Thankfully, the world is coming full circle. We are learning to respect what Mother Nature provides so abundantly, and also to value and support the people and businesses who know how to offer it to us in ways that are ethical, sustainable, and non-toxic.
That’s why this serum means so much to me. Yes, it nourishes my skin beautifully. It’s rich, lightweight, and instantly hydrating without feeling greasy. But for me, it’s also symbolic. Each time I reach for it, I feel like I’m making a choice – to trust my ancestral wisdom, to honor Africa’s natural abundance, and to support a brand that’s doing this work with integrity.
Why Baobab Oil Is a Skincare Superhero
| Nutrient | What It Does for Your Skin |
| Omega-3, 6, and 9 fatty acids | Lock in moisture, improve skin elasticity, and strengthen the skin barrier. |
| Vitamin E | A powerful antioxidant that helps fight free radicals and slow down signs of aging. |
| Vitamin A (retinol precursor) | Supports skin cell turnover, keeping the complexion smooth and radiant. |
| Sterols | Reduce inflammation, soothe irritation, and promote healing. |
| Linoleic acid | Helps balance sebum production, making it ideal for both dry and oily skin types |
This is a serum that works with your skin, not against it. It’s gentle, fast-absorbing, and truly versatile. And honestly, I’ve yet to find a part of my body that doesn’t love it!
What the Baobab Represents To Me
To me, the baobab isn’t just a tree — it’s a teacher. It thrives where most things would wither, surviving drought by holding water deep within its vast trunk. It feeds and shelters entire ecosystems. It stands tall — majestic, distinctive. And it endures, through fire, storms, and even the strange, careless things we humans have done to the earth.
To me, the baobab is a living lesson in adaptability, generosity, resilience, and deep-rooted wisdom.
Neuroscience tells us that the way we frame something — the meaning we attach to it — can literally change its effect on our brains and bodies. It’s called the meaning effect (and yes, it is closely related to the placebo effect). So when I use my baobab oil, I treat it like more than skincare. I tell myself that as the serum melts into my skin, I’m also absorbing the baobab’s strength, its adaptability, generosity, resilience. And its wisdom.
It’s a little trick I use to transform an everyday act into something deeper. The serum becomes more than a product — it becomes an anchor. A reminder that I carry the intelligence of my ancestors in my body, and that I can choose, daily, to nurture myself in the same way the baobab nurtures me and everything around it.
My Invitation to You
If you’ve been looking for that one multi-use product that feels luxurious, purposeful, and effective, give the Skin Clays Baobab Oil Serum a try. Trust your deep ancestral wisdom, and as Skin Clays so perfectly says, “Let Mother Nature nurture you.”
Your skin – and your soul – will give you a heartfelt thanks.
In paid partnership with Skin Clays. Visit www.skinclays.co.za.
